The following is a guest post by Milan Baic, creative director at Cordon Media Inc. For years, the Toronto-basedboutique agency has been creating immersive, interactive experiences on the web. They’ve worked with Madison Square Garden, Scotiabank, Maple Leafs Sports and Oh Henry, to name just a few high profile clients. In early 2010, the company began focusing on mobile app development, more specifically iPad apps.Working with several professional sports franchises, we’ve seen a growing demand for iPads in stadium suite sales. We also saw an opportunity for innovation with similar tools for the real estate industry. Our question was this: is there any one independent tool on the condo market today that can take a buyer from registration to purchase agreement? The short answer is no. And during our quest to answer this question, we realized there was plenty of room for innovation.
When we began, the goal was simple: take the buyer from registration to purchase quicker in one simple, streamlined presentation. From there, we started looking at various stages in the sales process.
The first obvious area that could be digitized was the condo brochure itself. Unlike paper, interactive content can be personalized and dynamic to suit every individual buyer. But we didn’t stop there. As we’ve seen in other attempts at introducing iPads in sales centres, it’s not enough to simply ‘digitize’ the brochure. The entire sales process must be streamlined for the device to be effective.
We saw an obvious need for improvement in buyer registration, so we incorporated digital registration on the iPad. This no-brainer addition is quicker, less messy, involves less data entry, and ultimately eliminates photocopies. The digital registration also allows the iPad to recognize the buyer and their particular interests — essentially personalizing the presentation for every buyer (above, left). Suddenly, the content becomes more relevant.
But we kept going. Now that we have digital profiles for every buyer, why not digitize the inventory? Instead of sifting through photocopied floor plans, the buyer can now view real-time inventory based on their interests. And since the floor plan is now digital, why not allow people to see how their furniture fits in? That’s just what we did with ‘Will it Fit’. This feature was a clever addition from one of our developers that allows buyers to see how various pieces of furniture fit within any floor plan, all in a quick and fun interaction.
Buyers can also flip through various finishes for their new condo on the iPad’s gorgeous 10 inch display (left). Furthermore, with the recent upgrades to the iPad, buyers can now interact with live 3D walkthroughs of their future condo (below, right). 3D look-arounds using iPad’s gyroscope turn the device into a window looking into your future condo as you move about the sales centre… something we think could eliminate the need for a showroom.