Article by Rosalyn Solomon
Condo buying made easy answered, but if you have a question about what the neighbourhood is like, how much is this going to cost, you want to answer all these questions on the spot,” said Milan Baic, creative director for Cordon Media.
“Buyers can go home and research this information, but the difference with this is they can do it right there and they have more of a concrete idea of their future home right in the sales centre, so it plays a role in the decision-making process.”
The CondoApp takes the buyer through the entire process, saving information on preferred suites and offering the availability of inventory based on the buyer’s budget and suite preference. The app also has a mortgage calculator and a feature called Will it Fit?, which allows potential buyers to sketch out a piece of furniture and move it along the floor plan to see where it works.
Buyers can browse finishes, and take a 3-D tour through a suite. After the presentation, a summary page with all the info is e-mailed to you with everything you need to know and if you’re ready to buy, you can do that on the spot too, Baic said.
“When you look at the market downtown Toronto all these posh condos coming up are all targeted to young professionals and these people speak this digital language,” Baic said. “If you have a product that speaks to them on this level I think they would be much more inclined to participate.”
The app also helps reduce the intimidation factor, something Baic felt himself when looking for a condo last year. If the app had been around then, he said, “I think I would’ve felt a lot more encouraged because the process would’ve been so simplified.”